CCPS FOCUS GROUP SUMMARY
Hope Elementary School
Wednesday, November 11, 2003

Forty Carlsbad residents joined Council Members Ramona Finnila and Mark Packard to discuss their vision for Carlsbad's future. The top ideas, by category, were:

Community
Sense of belonging/diversity
Community as Ecosystem
Concern for neighbor
Unique Village, Quaint atmosphere
Awareness of neighbors
Clean/safe
A place where - people come together (Seawall, events, library) human scale
Connections
Place and events to bring people together
Special events
Connection of Open Space areas
Spirit
Ethical values
Year round events, get the word out
Planning - forward thinking
Welcoming City
Preserve/cultivate heritage
Participation encouraged through communication
Place
Maintain existing jewels
Art, architecture, landscaping
Destination, green, multipurpose, services, entertainment
Accessibility
Centralized government with activities in decentralized locations
Mixed use

The participants were divided into four groups. Here are the thoughts of each group.

GROUP ONE

Community
Personal Investment
Village atmosphere
Walkable community
Special events and venues
Uniqueness of the community
concerts, beaches, CB5000, historic district
Place
Trails and lagoons
Amphitheater - gathering place
Open communities - concern with move south
Civic Center
Community gathering place of all kinds of events
Parks
Recreation - sporting events
Parking
Multi-operational facilities
Conventions - meeting place
Central location - PAR area
Spirit
Few high schools
Children connected to community
Marketing community
Calendar
Connections
Clubs
Church
Walking around
Historic sites
Trails - Hiking & Biking
Sports organization
Walking guide

GROUP TWO

Community
Mini communities - neighborhood watch
Awareness of neighbors
Get a dog
Community = collection of neighbors
Different types of community (e.g., internet)
Community = shared interest
City seems interested in community
Physical attributes lacking in City
Community = mini ecosystem
Likes current resources
Parks
Green belts
Maintain jewels we have
Open Space
Ocean
Need central core (e.g., library)
Support local businesses
Place
Public spaces
Open spaces
Dogs, artists, walking, children play
Civic Center
Parking
City business/services
Independent businesses
Maintain character of Village
Spirit
Participation
New people - welcome
Schools are good role model for involvement
Challenges
Quadrants
Transportation/traffic
Connections
Quadrant meetings with HOA
Community TV
Citizen Academy

GROUP THREE

Community
Diversity/equality
Concern for neighbors
Safe place
Opportunity for engagement
Lack of gated community
Differing ages, socio-econ
Feeling of belonging
Close proximity - needs are near
Coaster
Convention and Visitor's Bureau
Feelings of friendliness
Ch. of small town ("old town")
Connect to other communities
Keep personalities of different communities
Clean air, beaches
Place
Art/architecture, landscape
Proximity - public transportation
Accessibility
Safe
One-stop destination
"Wall" = center near beach areas
Logo defines place/history
Uniqueness
Reputation
Civic spaces/closed streets/walking
Preserved open spaces
Spirit
Values, environment
Build on earlier plans - continue plan
No "bad reputation areas"
Forward thinking - re: schools & trailers
Coordinate communication
Mixture of public and private
Library
Concerns
Decline in environmental quality
Rapid unchecked growth
Public safety
Parking
Antennae, utilities
Crowded homes (proportional to lot)
Coordinate street disruption

GROUP FOUR

Community
What does it feel like?
Pedestrian Oriented (City should be focused)
Non-auto oriented
Beach Walk - good
Hosp Grove Amphitheater
Bike Lanes - good
No place to go and leave your bike
Leave your car - take train, bus, bike
Pedestrian orientation connects people
Is the pedestrian life style something Californians will do?
Maybe
You connect with people when you are out of your car
How do you do this in a 42 sq mile city with stores far away?
Planning communities
Town centers
Library connects community
A community feels like "home"
People you know
Community functions
Events (concerts, street fair)
Things that draw people in
Seawall
Place
How do people hear about the places that exist? Get the word out.
Batiquitos Lagoon trail
Library and events at Library
Hosp Grove trail
Life styles have changed over time
We are all out working
Two incomes
We haven't time to be part of a community
The perfect place
Park in middle of town
Grass
Shops - Theaters
Central Square
Take part of Roosevelt and remove cars
Walking plaza
Use Oak Street yard
Town Hall - 10 miles from south Carlsbad is a problem
Old town is great but how do we serve distant communities
Civic Center uses
Merchants
Destination
Restaurants
Events
Bookstores
Government Services
Auditorium
Arts
Closing off a Civic Center to autos - allow "carts/bikes"
Transportation
Electric shuttles
Mixed use residential/commercial
Spirit
"Jazz in the Park" all year round (events)
Carlsbad is a friendly community - this is part of spirit
Holiday events
Publicity is important
People must give their gifts
Involve the schools
Congestion causes a problem - people can't get around
Farmer's market - good spirit issue
Connections
Community newspaper "Carlsbad"

CCPS Logo

Focus Group Summaries
Carrillo Elementary School
January 12, 2004
Jefferson Elementary School
December 3, 2003
Aviara Oaks Elementary School
November 20, 2003
Hope Elementary School
November 11, 2003
City of Carlsbad Board Members and Commissioners
November 3, 2003
Carlsbad Chamber of Commerce
October 22, 2003
Kelly Elementary School
October 20, 2003
Carlsbad High School Associated Student Body Students
September 30, 2003
Southwest Quadrant Home Owners Association
September 8, 2003
CCPS Learning Conference March 2003

For further information contact:
City of Carlsbad
Connecting Community, Place & Spirit

1635 Faraday Avenue
Carlsbad CA 92008
(760) 434-2820

Email:
Contact Us | Connecting Community, Place & Spirit