Measure A asked voters whether or not they want to approve the Agua Hedionda South Shore Specific Plan, which was proposed May 12, 2015, by three Carlsbad residents through a citizen-led initiative sponsored by Caruso Affiliated. The plan would change land uses on a 203.4 acre privately owned property located east of I-5, between the south shore of the Agua Hedionda Lagoon and Cannon Road. The major land use changes being proposed are:
Reduce the amount of land where "visitor-serving commercial" development is allowed from 48.3 acres to 26.7 acres.
Increase the amount of land designated as permanent open space from 155.1 acres to 176.7 acres.