City of Carlsbad provides exceptional, top quality services on a daily basis by proactively listening, engaging and responding to its residents.

Balanced community development: Be a city that connects community, place and spirit, through balanced and economically sustainable land uses.

Resident connection and partnership: Be a city that embraces community connectivity through the effective use of technological and interpersonal mediums.

Communication: Ensure that community members, council and staff are well informed, continuing to be a more responsive government while providing a high level of citizen confidence in its government.

Economic Development: Strengthen the city’s strong and diverse economy, supporting local businesses, attracting new businesses in targeted industries and solidifying the city’s position as a key employment hub.

Environmental management: An environmentally sensitive community by focusing on conservation, storm water, sewage collection and treatment, solid waste, and cost effective and efficient use of energy including alternative energy sources.

Financial health: Pursue and implement proactive strategies that support sustainable economic health and manage city resources effectively.

Learning, culture and arts: Promote and support continuous learning, cultural opportunities and the arts within the community and the city organization.

Parks, open spaces and trails: Acquire, develop and maintain a broad range of open space and recreational facilities that actively address citizen needs which are fiscally responsible, and are consistent with the general plan and growth management standards.

Safe community: Maintain a safe and secure community through collaborative partnerships. Public safety providers support high standards, deliver protection of life and property and encourage community involvement in prevention and preparedness efforts.

Transportation and circulation: Provide and support a safe and efficient transportation system that moves people, services and goods throughout the city.

Water: Ensure, in the most cost-effective manner, water quality and reliability to the maximum extent practical, to deliver high quality potable and reclaimed water incorporating drought-resistant community principles.