The City Council continues to clarify and pursue the vision of Carlsbad that reflects the pride and quality of life for all who live, work and play here.

Carlsbad...

1. Diverse and healthy economic base provides opportunities for employment to the residents of Carlsbad, economic vitality to the community, and the necessary revenues to support city services.
2. Policies and decisions implement the general plan, enforce the growth management plan, maintain the safety and security of its citizens, and are based on what is best for Carlsbad.
3. Leadership role in local and regional planning, (e.g., water, beach, circulation and environmental issues) important to local governments actively involves addressing governmental issues at the local, state and national levels.
4. Open government provides for the betterment of the community and encourages in a non-partisan manner active citizen participation and involvement with the City Council and the city's boards and commissions.

Carlsbad efficiently and effectively...

1. Delivers top-quality public services.
2. Manages its environment proactively, including:
   - Open space
   - Wildlife habitat
   - Water quality/conservation
   - Beach erosion
   - Air quality
   - Resource conservation and waste reduction
3. Promotes a safe and efficient integrated transportation system.
4. Maintains citywide "small town" community spirit.
5. Provides a community where continuous and life-long learning is supported and encouraged for people of all ages.
6. Looks ahead and works to anticipate changes that are required now in order to make a better future for its residents.