VILLAGE REDEVELOPMENT MASTER PLAN AND DESIGN MANUAL
Section I: Vision for the Village

Executive Summary

The Carlsbad Village Redevelopment Area:
Has a distinct visual identity that makes it unique and a memorable place with identifiable landmarks.

Strives for excellence through high quality, well-designed private development and public improvements.

Accommodates a wide range of land uses and also serves as a specialty retail center for the entire City.

Has a strong civic character and provides a place for people to come to be a part of important community events.

Is a comfortable and safe place to work, shop, visit, and live.

Demonstrates a welcoming attitude and a spirit of cooperation to new businesses and developers who are interested in becoming a part of the downtown.