VILLAGE REDEVELOPMENT MASTER PLAN AND DESIGN MANUAL
SECTION I: GOALS AND OBJECTIVES

Executive Summary

Goal 1: Establish Carlsbad Village as a quality shopping, working and living environment.

Objectives:

  1. remove blighting conditions from the Village;
  2. retain and increase uses serving Carlsbad residents;
  3. attract additional tourist-serving uses;
  4. encourage uses which are complementary to the new rail station;
  5. reinforce pedestrian retail continuity within the Village commercial areas;
  6. limit commercial development in and adjacent to residential neighborhoods;
  7. improve the condition and appearance of the current Village housing stock; and
  8. increase the number, quality, diversity and affordability of housing units within the Village.

Goal 2: Improve the pedestrian and vehicular circulation in the Village Redevelopment Area.

Objectives:

  1. minimize pedestrian/vehicular conflicts along major pedestrian walkways;
  2. provide a stronger pedestrian linkage between Carlsbad Boulevard and State Street;
  3. establish a quality pedestrian environment along North State Street;
  4. improve access to North State Street;
  5. establish sidewalks throughout the Village area;
  6. promote use of rail transit and other modes of public transportation to improve vehicular and pedestrian circulation throughout the Village.

Goal 3: Stimulate property improvements and new development in the Village.

Objectives:

  1. establish development standards which recognize the unique small lot conditions within the Village;
  2. establish a parking program which allows off-site parking in public lots with payment of a fee;
  3. increase the intensity of development within the Village;
  4. encourage mixed use development projects in the Village;
  5. provide greater certainty as to acceptable land uses and development intensities;
  6. simplify the project application and review process.

Goal 4: Improve the physical appearance of the Village Area.

Objectives:

  1. reinforce the Village character with appropriate site planning, architectural design and signage guidelines and standards;
  2. establish commercial buildings whose scale and character are compatible with Village residential neighborhoods;
  3. minimize the land area required to accommodate additional parking in the Village, anticipating the need for structured parking;
  4. create a sense of design unity and character while encouraging design diversity;
  5. require design sensitivity to surrounding development within the area.

Goal 5: Provide signage which is supportive of commercial vitality and a unique Village image.

Objectives:

  1. reinforce the positive image of Village with appropriately designed and scaled signage;
  2. use signage to establish a unique visual image for the Village;
  3. encourage pedestrian-oriented signs;
  4. insure that signage is compatible with the architecture of each structure and its unique location; and
  5. encourage signs which reflect the special type or personality of each business.

Design Sketches