VILLAGE REDEVELOPMENT MASTER PLAN AND DESIGN MANUAL
Section III: Implementation Strategy

Executive Summary

The Implementation Strategy or Program, identified within the Village Master Plan and Design Manual, provides an identification of various programs/projects which will be pursued by the Carlsbad Redevelopment Agency to assist in redeveloping or revitalizing the Village Redevelopment Area.

The Strategy includes program statements related to project financing, circulation improvements, public improvements, transportation, cultural facilities, historic preservation, economic restructuring, and roles and responsibilities of the various redevelopment players within the effort to revitalize the Village Redevelopment Area.

Summary

To make the Village vision a reality, a broad range of different activities/actions are required that will extend over many years. The total effort will include some direct public investment, joint public and private effort and some purely private actions, all consistent with the goals and overall program outlined with the Village Master Plan and Design Manual.

The public actions will include some "carrots", such as direct public investment, design assistance, and assistance in finding or retaining businesses that help meet program goals. There will also be "sticks" or rules to assure that standards are adhered to and that activities or projects which are inconsistent with the program goals do not occur. These rules are important because private investment may not occur unless businesses and property owners know that others will be required to meet the same standards and quality levels.

To be successful, the entire Village Master Plan and Design Manual builds upon the governmental leaders' commitment to the downtown, the momentum for improvement established by the businesses, residents and property owners and the spirit of cooperation among all of the various parties acting within the Village Redevelopment Area. Implementation of the Village Master Plan and Design Manual will be a shared private/public partnership with many contributing to its success and all benefiting from the redevelopment and revitalization efforts.

For questions regarding the Village Master Plan and Design Manual, please contact Cliff Jones with the Carlsbad Housing and Redevelopment Department at (760) 434-2813 or email cjones@ci.carlsbad.ca.us.