Village Business Resource Guide

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Interesting Facts about Carlsbad

Here are some interesting facts that may help you to decide that the Village of Carlsbad is the perfect location for your business:

• Carlsbad is continuing to grow at a fairly rapid pace. The population is expected to grow 20% by the year 2020. Carlsbad's new residents will strengthen the local customer base for almost all retail products and services, but specifically those that are community servicing products and services.
• New residents are expected to establish households that will generate more than $92 million in new retail demand.
• Carlsbad is more affluent than most other communities in San Diego County.
• Psychographically, Carlsbad residents like living in an urban environment but with a small-town atmosphere, and they enjoy physical activity travel, civic life and shopping.
• Per capita sales in Carlsbad are approximately $22,718 which is twice the per capita sales in the County, State and Nation.
• No single nearby community is a clear magnet for Carlsbad residents' out-of-town shopping. This means that there is no other single shopping area (outside of Carlsbad) that is drawing shoppers away from Carlsbad. Therefore, there is great potential for business growth within the community and opportunities to grow existing businesses that meet an identified market niche and to reap the benefits of the loyalty of residents.
• The median age of Carlsbad's residents is 39 years.
• Of residents 25 years old and over, 93% are high school graduates and almost 46% have a bachelor degree or higher.
• Carlsbad is located on prime coastal property in the northern portion of San Diego County. It has 3 natural lagoons, beautiful beaches, and award-winning new public golf course and several outstanding private golf courses. It is home to the famous Flower Fields, Legoland, magnificent resorts and many other incredible tourist attractions.
• The Village recently won a golden footprint award from WalkSanDiego for its pedestrian-orientation and the efforts the City is making to improve the walkability of the area through encouraging new unique businesses, easing the development standards, and encourages a wide mix of land uses, including more residential.