For the past two decades, Carlsbad has been growing and developing under the guidance of a plan established in 1994 (the city's General Plan). Today, Carlsbad is at a new crossroads. The city is almost 90 percent built-out, and the remaining undeveloped and redeveloping areas present new opportunities and challenges.
The issues facing the future of Carlsbad are no longer focused on guiding development of large land areas, but are related more to protecting and enhancing the quality of life that the community has worked hard to create. There are different choices to be made, new priorities to be set.
This is why the city engaged the community in a process called Envision Carlsbad, an intensive two-year process to identify the community’s core values and aspirations for the future of their city. See the result of this process in the , completed in 2010.