Programs for the Schulman Auditorium are scheduled in two different ways:

1. Programs presented by the public via rental of the facility:
   Groups or individuals may apply to rent the Schulman Auditorium for their program. To rent the Schulman Auditorium (or the Gowland Meeting Room), go to online booking or call 760-602-2023.
   
2. Programs presented with the involvement of the city's Library or Cultural Arts staff:
   If an individual or group is looking for some type of assistance or involvement from the city in order to present their program, they must submit a proposal to the Schulman Programming Committee for consideration. Refer to the Guidelines for Submitting a Program Proposal, as well as the Artistic Vision Statement for Schulman Auditorium Programs. Programs in this category may also be developed by staff proactively initiating proposals, some of which may include partnerships with outside groups or individuals.

Individuals or groups proposing a fundraiser will be directed to Category 1 rental of the facility.

An initial written program proposal must be submitted to cultural arts manager before a program idea can be considered. Proposals should be sent via email to peter.gordon@carlsbadca.gov or via mail to:

Cultural Arts Manager Peter Gordon
Carlsbad Cultural Arts Office
1200 Carlsbad Village Drive
Carlsbad, CA 92008

This Initial Proposal is intended to communicate the program idea to the Schulman Programming Committee. The Schulman Programming Committee meets monthly and is composed of the community coordinators from the Cultural Arts Office and the Library; the city's arts manager and the deputy director of Dove Library, and is chaired by the Library Director. If additional expertise is needed to help gauge the quality or suitability of a proposed program, the appropriate experts are called upon for input.

The initial proposal should be as clear and concise as possible. If the Schulman Programming Committee does not have enough information to make a sound decision about a proposal, or is unable to understand a proposal it will be sent back for clarification.

• If the Schulman Programming Committee decides to explore a proposal, a staff representative will be in contact to gather more information and develop a detailed proposal.
• If the Schulman Programming Committee decides not to pursue a proposal, the Schulman Auditorium or the Gowland Meeting Room may still be rented by visiting online booking or calling 760-602-2023.

When to submit a proposal

Ideally, proposals for programs taking place in an upcoming fiscal year (July – June) should be submitted in the previous October. For example, a program proposed to take place between July 2013 and June 2014 should be submitted in October 2012. However, a proposal may be submitted at any time. Expect a response within six weeks or less after submitting an initial proposal.

An initial proposal must include the following items. Please use the numbering system and the proposal application:

1. Group or individual proposing program
2. Contact person with mailing address, phone number, and email address
3. Proposed title of program
4. Proposed date(s) and time(s) of program(s)
5. Description of program, including short bios for performers and/or presenters
6. Rehearsal needs
7. Preliminary program budget, request for funding and additional identified sources of funding
8. Has this program been presented before? If so, note any changes from previous program.

If the Schulman Programming Committee decides to explore an initial proposal further, then an assigned staff person will assist to provide a more detailed proposal that includes such information as:

• Staff available to work on the program, including box office, backstage, front of house and/or publicity
• Special technical, rehearsal and/or performance needs
• Target audience(s) and estimated attendance
• Intention to charge admission or not, and, if so, estimated price of tickets
• Performances given in San Diego County in the past year
• Insurance
• Plans to publicize the program
• Impact on facilities and custodial staff
• Total budget
• Identified source(s) of funding, if available

In addition to being guided by the artistic vision statement, the Schulman Programming Committee considers a number of other variables when selecting programs for the Schulman, including but not limited to:

• Budget issues: cost of organizing, presenting or sponsoring a program
• Impact on Media Services staff who provide logistical and technical support for Schulman programs
• Impact on the Library and Cultural Arts Office programming staff
• Scheduling issues, including availability of performers and writers
• Consideration of the artistic vision goals over a broader two- to three-year period
• Staff expertise
• Cultural diversity
• Suitability of programs for family viewing
• Awareness of other programs being presented (or planned) in the auditorium through the facility rental process
• Awareness of other programs being presented in the region