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Core Values

The Carlsbad Community Vision identifies the community's most important core values and provides guiding principles for the city as it plans for the future. The Community Vision is the result of extensive community outreach that included community workshops, a citywide survey and small group interviews. 

Small town feel, beach community character and connectedness

Enhance Carlsbad's defining attributes - its small town feel and beach community character. Build on the city's culture of civic engagement, volunteerism and philanthropy.  Read more.

Open space and the natural environment

Prioritize protection and enhancement of open space and the natural environment. Support and protect Carlsbad's unique open space and agricultural heritage.  Read more.

Access to recreation & active, healthy lifestyles

Promote active lifestyles and community health by furthering access to trails, parks, beaches and other recreation opportunities.  Read more.

The local economy, business diversity & tourism

Strengthen the city's strong and diverse economy and its position as an employment hub in north San Diego County. Promote business diversity, increased specialty retail and dining opportunities, and Carlsbad's tourism.  Read more.

Walking, biking, public transportation & connectivity

Increase travel options through enhanced walking, bicycling and public transportation systems. Enhance mobility through increased connectivity and intelligent transportation management.  Read more.


Build on the city's sustainability initiatives to emerge as a leader in green development and sustainability. Pursue public/private partnerships, particularly on sustainable water, energy, recycling and foods.  Read more.

History, the arts & cultural resources

Emphasize the arts by promoting a multitude of events and productions year-round, cutting-edge venues to host world class performances, and celebrate Carlsbad's cultural heritage in dedicated facilities and programs.  Read more.

High quality education & community services

Support quality, comprehensive education and life-long learning opportunities, provide housing and community services for a changing population, and maintain a high standard for citywide public safety.  Read more.

Neighborhood revitalization, community design & livability

Revitalize neighborhoods and enhance citywide community design and livability. Promote a greater mix of uses citywide, more activities along the coastline and link density to public transportation. Revitalize the downtown Village as a community focal point and a unique and memorable center for visitors, and rejuvenate the historic Barrio neighborhood.  Read more.